In this week’s episode, I talk about the passenger briefing and give you a framework (a’la Flight Training Magazine) for giving a great briefing.
Most of the time is spent talking about the cost of flight training. I try to offer a re-framing of the costs in light of the value or benefits of flying. I give some examples of other products that we buy at a premium, not because the product is necessarily that much greater, but because we gain an experience and become part of something greater than ourselves by purchasing these goods/services.
I also offer some tips for reducing the cost of flight training. These include frequency of flying and study, bartering ( which I think is very intriguing), and making flying a priority. Why not take that $500/month car payment and put it on flight training! Just a thought 🙂
Flight Instructors: Do you realize that you have a business to run? It’s your business! Even if you work for a flight school, it’s the relationship with the CFI that is so very crucial. What are some resources for building your training referrals and what are some common-sense thoughts on redeeming the oft-criticized profession of flight training. I start a discussion on this that I hope to pick up on in later podcasts!
Next week I’ll be talking winter weather flying with Jason Schappert of mzeroa.com. So be sure to check out Episode 7.
Resources from this show:
The Passenger Briefing (article by Jill Tallman)
Reducing the Cost of Flight Training by Chris Findley
10 Ways to Make Flying More Affordable by Jason Schappert
Target Markets and Red Velvet Ropes (Thinking about the Business of Flight Instruction)
Book Yourself Solid by Michael Port
Duct Tape Marketing by John Jantsch